This week’s newsletter is sponsored by Marcloud’s Marketing Cloud Academy. If you’re looking for training on Marketing Cloud Account Engagement (ex-Pardot), Tom Ryan and his team are the best! Today I want to help go beyond your 3 first journeys and give you a framework to “automate” journey creation. For those who are not familiar...
Things are moving very fast these days… ChatGPT… GPT-4… Einstein GPT! If you haven’t heard the news, Salesforce announced Einstein GPT a couple of weeks ago: “The First Generative AI for CRM”. What does Generative AI mean? I asked ChatGPT to explain the concept to my mom… So, what does it mean for Salesforce Marketing...
There’s a recurring question during pre-sales concerning Salesforce Marketing Cloud. Is there a “commercial pressure management” feature? The common answer to that question looks like this “you can use Einstein Engagement Frequency to monitor your saturated contacts”. This answer is not accurate. Why? #1 Einstein Engagement Frequency is a mono-channel black box Einstein Engagement Frequency...
Hey Smart Marketers! Thanks again for reading my newsletter each and every week! In this issue, I want to tackle the 3 essential rules if you want to stand out in such a crowded market. #1 Do not Fit in! “Fitting in” is the exact opposite of “Standing out”. But we tend to try and...
Hey Smart Marketers! There are reasons why some projects succeed while others fail. If you want to stay on the success path, there are 7 Deadly Sins to avoid. Let’s dive in! # Poor Data If possible, I’d recommend a Data Quality Assessment at the beginning of each project. Salesforce Marketing Cloud consumes data and...
Hey Smart Marketers! Now you’ve got a great Marketing Automation software to support your marketing efforts… You can create wonderful customer experiences through personalized and wisely orchestrated communications… But sometimes you need a little help. First, to design the journey! And maybe also with copy? How about Previews? There are dozens of tools that can...
Hey Smart Marketers! Today I want to talk about the different stages of a Salesforce Marketing Cloud instance. Not every instance is well-built or used. For some, we could barely call that “Marketing Automation” … when other instances seem to be fueled with nitro! However, you can’t just go from crawling to running in a...
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