Category

Innovation
Stand out in SFMC's jungle of marketers and consultants!

#081. How to Make Agentforce Work for Marketing: The Missing Data Problem

Hey Smart Marketers! I missed you! I’ve been thinking a lot the past months about AI and Marketing… or to be more accurate about how marketing was left aside when it comes to AI agents… I’m sorry but Agentforce Campaigns is not a “Marketing Agent”. Because an AI agent is here to transform, automate and...
Stand out in SFMC's jungle of marketers and consultants!

#080. What AgentForce means for Marketers

Salesforce Agentforce will radically change the way marketing departments work and create. Marketing Automation as we know it is dead.
Stand out in SFMC's jungle of marketers and consultants!

#076. What AI really means for Salesforce Marketers?

Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...
Stand out in SFMC's jungle of marketers and consultants!

#075. All you need to know about Data Activation Apps for Salesforce Data Cloud

Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...
Stand out in SFMC's jungle of marketers and consultants!

#074. Bad Guy AI is a Smokescreen!

Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...
Stand out in SFMC's jungle of marketers and consultants!

#073. Please Teach Humans, not AI!

System Integrators are tempted to overuse AI but that leaves beginners on the side of the learning path. Take care of juniors!
Stand out in SFMC's jungle of marketers and consultants!

#072. What is Salesforce Marketing Cloud Engagement on Hyperforce? and why you should care…

SFMC Engagement on Hyperforce is roadmapped for 2026 in Europe and the US... what should you know?
Stand out in SFMC's jungle of marketers and consultants!

#071. How to Build a Business Case for a CDP… with 10k Profiles for Free

Salesforce announced Free Data Cloud for SFMC Customers... here's how you can get the most of it!
Stand out in SFMC's jungle of marketers and consultants!

#064. 4 GPTs to Rock your SFMC Projects and Career!

Hey Smart Marketers! OpenAI killed the game again… Last week, OpenAI released GPTs creation!! You can now create GPTs tailored to special needs. Train them exactly for this… and even connect them to other apps. I must admit I spent the last 4 days playing with this and the result is awesome. So, here’s my...
Stand out in SFMC's jungle of marketers and consultants!

#058. How to Win Budgets and Prioritize SFMC Projects for 2024

Discover top strategies to secure 2024 budgets for Salesforce Marketing Cloud projects. Explore AI's pivotal role, ROI-centric planning, and compelling storytelling. Maximize ROI with my expert tips.
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