Category

Innovation
Stand out in SFMC's jungle of marketers and consultants!

#074. Bad Guy AI is a Smokescreen!

Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...
Stand out in SFMC's jungle of marketers and consultants!

#073. Please Teach Humans, not AI!

System Integrators are tempted to overuse AI but that leaves beginners on the side of the learning path. Take care of juniors!
Stand out in SFMC's jungle of marketers and consultants!

#072. What is Salesforce Marketing Cloud Engagement on Hyperforce? and why you should care…

SFMC Engagement on Hyperforce is roadmapped for 2026 in Europe and the US... what should you know?
Stand out in SFMC's jungle of marketers and consultants!

#071. How to Build a Business Case for a CDP… with 10k Profiles for Free

Salesforce announced Free Data Cloud for SFMC Customers... here's how you can get the most of it!
Stand out in SFMC's jungle of marketers and consultants!

#064. 4 GPTs to Rock your SFMC Projects and Career!

Hey Smart Marketers! OpenAI killed the game again… Last week, OpenAI released GPTs creation!! You can now create GPTs tailored to special needs. Train them exactly for this… and even connect them to other apps. I must admit I spent the last 4 days playing with this and the result is awesome. So, here’s my...
Stand out in SFMC's jungle of marketers and consultants!

#058. How to Win Budgets and Prioritize SFMC Projects for 2024

Discover top strategies to secure 2024 budgets for Salesforce Marketing Cloud projects. Explore AI's pivotal role, ROI-centric planning, and compelling storytelling. Maximize ROI with my expert tips.
Stand out in SFMC's jungle of marketers and consultants!

#057. Crafting the Perfect DF2U: Maximize Your Post-Dreamforce Gains

Unlock Post-Dreamforce Success: Craft the Perfect DF2U Event to Elevate Your Salesforce Game. Learn how to deliver critical analysis and exclusive insights for maximum impact.
Stand out in SFMC's jungle of marketers and consultants!

#056. 5 Must-Take Trails on Trailhead to Get Started with Data Cloud and AI

Discover how AI is reshaping Salesforce Marketing Cloud expertise, shifting the focus from routine tasks to crafting personalized customer journeys. Explore the future of marketing operations in an AI-enhanced world.
Stand out in SFMC's jungle of marketers and consultants!

#055. Redefining Salesforce Marketing Cloud Expertise in an AI World

Discover how AI is reshaping Salesforce Marketing Cloud expertise, shifting the focus from routine tasks to crafting personalized customer journeys. Explore the future of marketing operations in an AI-enhanced world.
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