This week’s newsletter is sponsored by Marcloud’s Marketing Cloud Academy. If you’re looking for training on Marketing Cloud Account Engagement (ex-Pardot), Tom Ryan and his team are the best! Today I want to help go beyond your 3 first journeys and give you a framework to “automate” journey creation. For those who are not familiar...
There’s a recurring question during pre-sales concerning Salesforce Marketing Cloud. Is there a “commercial pressure management” feature? The common answer to that question looks like this “you can use Einstein Engagement Frequency to monitor your saturated contacts”. This answer is not accurate. Why? #1 Einstein Engagement Frequency is a mono-channel black box Einstein Engagement Frequency...
Hey Smart Marketers! Now you’ve got a great Marketing Automation software to support your marketing efforts… You can create wonderful customer experiences through personalized and wisely orchestrated communications… But sometimes you need a little help. First, to design the journey! And maybe also with copy? How about Previews? There are dozens of tools that can...
Hey Smart Marketers! Salesforce Marketing Cloud is all about orchestrating customer journeys, and Journey Builder is the one place where the magic happens. Of course, every industry has its own customer journeys. The journey map can even change from one brand to another within the same industry. However, there are 6 journeys you can run...
Hey Smart Marketers! I told you last week that Nobody needs a Query but that doesn’t mean you should ignore anything related to coding or scripting… Even if you’re not a developer, you should be able to handle simple use cases with AmpScript. To get you started on this topic, I selected 5 AmpScript functions...
In today’s issue, I’m sharing 5 Productivity Hacks that can save you hours of manual tasks, testing, or just searching for assets. I’ve been working on Salesforce Marketing Cloud for years … and when it comes to fast delivery, you need Tools, Methods, and Discipline. Let’s dive in! #1 Package Manager If you’re working with...
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