Category

Marketing
Stand out in SFMC's jungle of marketers and consultants!

#070. Salesforce Marketing Cloud Moving to Core – What If?

Discover why SFMC consultants should learn about Braze, Bloomreach, Klaviyo, and Segment.
Stand out in SFMC's jungle of marketers and consultants!

#069. Expanding your Toolkit : Learning Beyond Salesforce Marketing Cloud

Discover why SFMC consultants should learn about Braze, Bloomreach, Klaviyo, and Segment.
Stand out in SFMC's jungle of marketers and consultants!

#067. SFMC Projects : Vision vs. Delivery – A Path to Excellence!

Explore how to elevate your SFMC strategies by leading with a vision, crafting customer journeys, and balancing innovation with relevance.
Stand out in SFMC's jungle of marketers and consultants!

#066. Scaling your Salesforce Marketing Cloud Consulting Team through Specialization

Hey Smart Marketers! Maybe one year ago, you created your Salesforce Marketing Cloud Practice. Big moment! One year later, you have a team of 5 “Consultants”. None of them is “specialized”. Now, how do you scale this team? As a team leader, I’ve witnessed firsthand the transformative power of specialization in a growing SFMC team....
Stand out in SFMC's jungle of marketers and consultants!

#065. 4 Features SFMC users don’t actually use!

Hey Smart Marketers, Did you see all these LinkedIn posts about TypeFace Content Block? I’m sure you did… they’re all over any Marketing Cloud professional feed. You know what I thought when I saw them? I thought: “can we access these AI features without using the Content Block?” And then, it struck me: Salesforce actually...
Stand out in SFMC's jungle of marketers and consultants!

#064. 4 GPTs to Rock your SFMC Projects and Career!

Hey Smart Marketers! OpenAI killed the game again… Last week, OpenAI released GPTs creation!! You can now create GPTs tailored to special needs. Train them exactly for this… and even connect them to other apps. I must admit I spent the last 4 days playing with this and the result is awesome. So, here’s my...
Stand out in SFMC's jungle of marketers and consultants!

#062. 4 Red Flags when Choosing a System Integrator for your SFMC Project

Do not use Clickbaits. It will hurt your brand in so many ways... Learn how and what to do instead.
Stand out in SFMC's jungle of marketers and consultants!

#061. How to Kill Your Marketing Efforts Using Clickbaits

Do not use Clickbaits. It will hurt your brand in so many ways... Learn how and what to do instead.
Stand out in SFMC's jungle of marketers and consultants!

#060. Are you over-segmenting ?

Are you over-segmenting? Discover why it's bad, how to auto-diagnose yourself and how to cure your marketing strategy!
Stand out in SFMC's jungle of marketers and consultants!

#059. Transferable Skills from Salesforce Marketing Cloud Consultant to Salesforce Data Cloud Consultant

Discover the key transferable tech and soft skills that empower Salesforce Marketing Cloud consultants to seamlessly transition into the world of Salesforce Data Cloud. Unlock new career horizons and create data-driven customer experiences. Dive into our insightful guide today!
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