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marketing cloud
Stand out in SFMC's jungle

#004. Anatomy of a Great SFMC LinkedIn Profile

LinkedIn Profiles are the new Resume. Whatever the job, the recruiter will have a look at your LinkedIn Profile. If you mentioned Salesforce Marketing Cloud, it’s likely that headhunters look at yours every single day. What do they see 99% of the time? The exact same list of certifications. The same list of SFMC Studios....
Stand out in SFMC's jungle

#003. 4 Reasons why “Quick Start” are killing your Consulting Business

I’m gonna say it loud and clear: Quick Starts are the worst deal you could ever make on Salesforce Marketing Cloud. Whether you’re a freelancer, part of a consulting firm or on the client side, you may have heard of it. Like a whisper in the wind. 2 words. “Quick” “Start” 2 words that are...
Stand out in SFMC's jungle

#002. “How can we improve Email Performance?”

As a Salesforce Marketing Cloud Professional, you’ll be judged each and every time you’ll have to give an answer about Marketing Cloud related subjects. Your expertise will be put to the test. Maybe you’re proficient with SSJS and prefer to use the SOAP API but… at the end of the day, Salesforce Marketing Cloud mainly...
Stand out in SFMC's jungle

#001. Why you shouldn’t start your journey with MKT101

These past years, certifications became more and more important in the Salesforce Ecosystem. It is supposed to prove a certain set of skills, level of expertise in concepts and methods and experience using the product. When you were new to Salesforce Marketing Cloud a few years ago, you would take an EEB101 class, work on...
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