Things are moving very fast these days… ChatGPT… GPT-4… Einstein GPT! If you haven’t heard the news, Salesforce announced Einstein GPT a couple of weeks ago: “The First Generative AI for CRM”. What does Generative AI mean? I asked ChatGPT to explain the concept to my mom… So, what does it mean for Salesforce Marketing...
Hey Smart Marketers! Thanks again for reading my newsletter each and every week! In this issue, I want to tackle the 3 essential rules if you want to stand out in such a crowded market. #1 Do not Fit in! “Fitting in” is the exact opposite of “Standing out”. But we tend to try and...
Hey Smart Marketers! Today I want to talk about the different stages of a Salesforce Marketing Cloud instance. Not every instance is well-built or used. For some, we could barely call that “Marketing Automation” … when other instances seem to be fueled with nitro! However, you can’t just go from crawling to running in a...
2023 had a rough start with about 8,000 layoffs announced by Salesforce… While some might be worried… While others think it’s the recession by-product… And while some are hiding a smile… I think there are things to grab here. Lesson 1: The Ohana is bigger than Salesforce Following the announcement, I saw lots of posts...
The struggle is real. Believe me. When you’re new to this world you look up to Marketing Champions and MVPs… what you don’t know is that all those expectations are quite hard to bear. And that’s probably their most valuable skill: keeping their impostor syndrome under control. Understand it. Prepare for it. Deal with it....
When it comes to Salesforce Marketing Cloud, there are so many things you could do… you sometimes wander from one role to another without any real career path. You’ll keep on learning new things. Improving. Widening your expertise. But… As Salesforce Marketing components are becoming more mature… As we’ve evolved from an Email Marketing software-as-a-service...
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