Hey Smart Marketers! There are reasons why some projects succeed while others fail. If you want to stay on the success path, there are 7 Deadly Sins to avoid. Let’s dive in! # Poor Data If possible, I’d recommend a Data Quality Assessment at the beginning of each project. Salesforce Marketing Cloud consumes data and...
Hey folks! Did you know some duplicates are not real duplicates? Meet John. John is a happy husband and father of three. He likes hiking and beautiful landscapes. A lot of outdoor activities. He prefers Asian food and large bedrooms. John is also a Sales executive that travels a lot for work. He likes to...
Ever been in that situation? There’s a meeting going on about an undefined but “critical” subject. You were not invited. Suddenly you’ve got people calling you from the meeting. “Join us, please! We need you!” You log in (because obviously, you had nothing else on your plate…). The moment your face appears on Teams/Zoom/Gmeet, you...
Happy New Year Smart Marketers! I wish you a year full of joy and opportunities! Today, I want to talk about Journey Builder. The backbone of Salesforce Marketing Cloud. Every Salesforce Marketing Cloud user has seen it. Whenever a demo is performed, it starts and ends in Journey Builder. This is the place where you...
Our era is all about personalization. The real challenge remains to personalize at scale. Especially when you’ve got a dozen data sources and 50 touchpoints on your customer journey map. Salesforce Data Cloud, also known as Salesforce CDP, comes top-of-mind when organizing data is a struggle. So, what should you know about it as an...
You can mess up a project in the last mile. And you can turn a mess into success during money time! We all know that there is no such thing as overnight success… but perception is the most overlooked component of success. What makes a successful Salesforce Marketing Cloud project? The definition may vary from...
I’ve performed dozens of martech stack audits… the wrong way! I’ve been working for consulting firms for quite some time before launching my own business and used to consider Auditing an account as a project in itself. Not as it should be: a way to prove yourself trustworthy and efficient. Don’t get me wrong: at...
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