Hey Smart Marketers!
It’s not September yet but everybody already started thinking about the holiday season.
This year more than ever (I know, we say this every year…) it’s a pivotal time. We can’t afford to miss it.
So here’s my list for a successful holiday season!
#1 Craft your Holiday Strategy
A well-defined holiday marketing strategy is the North Star guiding your efforts.
You need everything planed and aligned: Themes, Audiences, Promotions, Exclusives…
Give it some time and build a great customer experience.
#2 Create Engaging Content
Engage your audience with compelling content.
Gift guides, holiday blogs, videos, and interactive content resonate well during this time.
#3 Tailor Audience Segments
Segmenting your audience is key to targeted marketing.
Please try and go beyond socio demographic segmentation: create personas, use past purchases, behavior, and all the data you can to be as clinical as possible.
#4 Polish Digital Touchpoints
Optimize digital touchpoints, especially on social media.
#5 Enhance Onboarding Journeys
Nurture new customers with revamped onboarding journeys.
Companies see a real bump in new customers during this period: provide a warm welcome.
Personalized messages stand out.
And please avoid Personalization mistakes !
#7 Mobilize for Mobile Experience
With mobile devices dominating shopping, ensure mobile-friendliness.
Use responsive email templates and optimize landing pages for mobile to captivate on-the-go shoppers.
#8 Monitor & Adapt
Regularly monitor campaign performance and make data-driven adjustments.
#9 Prepare for Surges
Handle increased traffic and inquiries smoothly. Be ready to automate!
As you gear up for the holiday season, remember that success starts with preparation.
I hope this list helps you !
See you next week!
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