#053. Getting Your Salesforce Marketing Cloud Ready for the Holiday Season

Hey Smart Marketers!

It’s not September yet but everybody already started thinking about the holiday season.

This year more than ever (I know, we say this every year…) it’s a pivotal time. We can’t afford to miss it.

So here’s my list for a successful holiday season!

#1 Craft your Holiday Strategy

A well-defined holiday marketing strategy is the North Star guiding your efforts.

You need everything planed and aligned: Themes, Audiences, Promotions, Exclusives…

Give it some time and build a great customer experience.

#2 Create Engaging Content

Engage your audience with compelling content.

Gift guides, holiday blogs, videos, and interactive content resonate well during this time.

#3 Tailor Audience Segments

Segmenting your audience is key to targeted marketing.

Please try and go beyond socio demographic segmentation: create personas, use past purchases, behavior, and all the data you can to be as clinical as possible.

#4 Polish Digital Touchpoints

Optimize digital touchpoints, especially on social media.

#5 Enhance Onboarding Journeys

Nurture new customers with revamped onboarding journeys.

Companies see a real bump in new customers during this period: provide a warm welcome.

#6 Personalize

Personalized messages stand out.

And please avoid Personalization mistakes !

#7 Mobilize for Mobile Experience

With mobile devices dominating shopping, ensure mobile-friendliness.

Use responsive email templates and optimize landing pages for mobile to captivate on-the-go shoppers.

#8 Monitor & Adapt

Regularly monitor campaign performance and make data-driven adjustments.

#9 Prepare for Surges

Handle increased traffic and inquiries smoothly. Be ready to automate!

As you gear up for the holiday season, remember that success starts with preparation.

I hope this list helps you !

See you next week!   

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