#050. 3 Big Mistakes Brands must avoid when starting with Salesforce Marketing Cloud

Hey Smart Marketers!

Some of you are just getting started.

Some are now used to work with Salesforce Marketing Cloud.

But we’ve all been beginners on this tricky platform… and looking back, there are common pitfalls any newbie should be aware of and warn their client.

Let’s dive in!

#1 Neglecting Proper Training and Onboarding

One of the biggest mistakes organizations make is diving headfirst into Salesforce Marketing Cloud without investing in proper training and onboarding.

This platform offers a wide range of features and functionalities, and without the right knowledge, it can be overwhelming.

Salesforce provides comprehensive training resources, including online courses and documentation, to familiarize users with the platform. It’s crucial to ensure that the marketing team undergoes thorough training to leverage the tool effectively.

A lack of training can lead to inefficient campaign setup, missed opportunities for automation, and underutilization of advanced features.

#2 Failing to Define Clear Objectives and KPIs

Effective marketing campaigns require a clear set of objectives and Key Performance Indicators (KPIs) to measure success.

Some businesses make the mistake of diving into Marketing Cloud without a well-defined strategy, leading to campaigns that fail to deliver meaningful results.

Before launching any campaign, brands should take the time to define specific goals, such as increasing email open rates, driving website traffic, or boosting conversions.

With clear goals in place, they can fine-tune marketing efforts and optimize campaigns for better performance.

#3 Overlooking Data Quality and Compliance

Neglecting data quality can lead to ineffective segmentation, personalized content, and overall poor campaign performance.

It’s essential to regularly clean and maintain data to ensure its accuracy and relevance.

And with data privacy regulations becoming more stringent, such as GDPR and CCPA, failing to comply with these regulations can result in severe penalties and damage to the brand’s reputation.

Take data compliance seriously and implement processes to handle customer data responsibly.

See you next week!

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