Hey Smart Marketers!
First let me wish you a Happy New Year and lots of fun and opportunities!
Did you miss me?
I’m sorry for kind of “vanishing” for the past 2 weeks… I launched this newsletter in September 2022 and for 69 weeks never missed a single issue.
To be perfectly honest, I won’t be able to maintain this frequency this year (for good reasons hopefully). Therefore, this newsletter will be sent monthly starting with this one.
Hope you’ll still enjoy it!
Let’s explore a hypothetical yet intriguing scenario: What if Salesforce announced that Salesforce Marketing Cloud (SFMC) would be rebuilt on Salesforce Core?
Would you be surprised? Excited? Shocked?
I personally think it’s a possibility. It’s coming. We just don’t know when… yet!
So, let’s break down this hypothetical and see what it could mean, practically speaking.
The Practical Upsides
- Seamless Integration: SFMC on Salesforce Core could mean smoother workflows with Sales and Service Cloud. We’re talking about less juggling between systems and more streamlined processes.
- Data Cloud at Our Fingertips: Salesforce’s focus on Data Cloud hints at more robust, AI-powered insights in our marketing strategies. Imagine harnessing that for targeted campaigns.
- Unified Data Flow: A common platform could mean a more cohesive data structure. This could translate into more accurate and comprehensive analytics.
But, Let’s Be Real
- Migration Headaches: Shifting to a new platform is never a walk in the park. It means new systems, new processes, and probably a few late nights.
- Learning Curve Ahead: If you’re an SFMC guru, prepping for Salesforce Core and Data Cloud means updating your skill set. Time to hit Trailhead.
- Integration Challenges: Initially, getting all systems to play nice might require some trial and error. Patience would be key.
If This Were to Happen…
- Build Your Skills: Start familiarizing yourself with Salesforce Core and Data Cloud. It’s about staying ahead, not catching up.
- Keep an Ear Out: Stay updated with Salesforce’s moves. In our world, forewarned is forearmed.
- Network and Exchange Ideas: Get into discussions about this scenario. It’s not just about speculation; it’s about preparing for potential shifts.
- Strategic Conversations with Clients: Start a dialogue with your clients about how such a change could affect their strategies and operations.
This SFMC-Core-Data Cloud blend is hypothetical, but thinking it through is a good exercise in adaptability and foresight. Whether or not it becomes a reality, staying one step ahead is what keeps us sharp and effective in our roles.
Stay pragmatic and forward-thinking!
See you next month!
Other ways I can help you: