Hey Smart Marketers! Thanks again for reading my newsletter each and every week! In this issue, I want to tackle the 3 essential rules if you want to stand out in such a crowded market. #1 Do not Fit in! “Fitting in” is the exact opposite of “Standing out”. But we tend to try and...
Hey Smart Marketers! Today I want to talk about the different stages of a Salesforce Marketing Cloud instance. Not every instance is well-built or used. For some, we could barely call that “Marketing Automation” … when other instances seem to be fueled with nitro! However, you can’t just go from crawling to running in a...
2023 had a rough start with about 8,000 layoffs announced by Salesforce… While some might be worried… While others think it’s the recession by-product… And while some are hiding a smile… I think there are things to grab here. Lesson 1: The Ohana is bigger than Salesforce Following the announcement, I saw lots of posts...
The struggle is real. Believe me. When you’re new to this world you look up to Marketing Champions and MVPs… what you don’t know is that all those expectations are quite hard to bear. And that’s probably their most valuable skill: keeping their impostor syndrome under control. Understand it. Prepare for it. Deal with it....
When it comes to Salesforce Marketing Cloud, there are so many things you could do… you sometimes wander from one role to another without any real career path. You’ll keep on learning new things. Improving. Widening your expertise. But… As Salesforce Marketing components are becoming more mature… As we’ve evolved from an Email Marketing software-as-a-service...
I often talk about the importance of building a Portfolio. How it is critical to be able to showcase your achievements… And interviews are the moment where it matters the most. Over the last decade, I have seen so many skilled consultants fail interviews. The main problem in the Salesforce Marketing Cloud ecosystem is that...
These past years, certifications became more and more important in the Salesforce Ecosystem. It is supposed to prove a certain set of skills, level of expertise in concepts and methods and experience using the product. When you were new to Salesforce Marketing Cloud a few years ago, you would take an EEB101 class, work on...
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