Hey Smart Marketers! Now you’ve got a great Marketing Automation software to support your marketing efforts… You can create wonderful customer experiences through personalized and wisely orchestrated communications… But sometimes you need a little help. First, to design the journey! And maybe also with copy? How about Previews? There are dozens of tools that can...
Hey Smart Marketers! Salesforce Marketing Cloud is all about orchestrating customer journeys, and Journey Builder is the one place where the magic happens. Of course, every industry has its own customer journeys. The journey map can even change from one brand to another within the same industry. However, there are 6 journeys you can run...
Hey Smart Marketers! I told you last week that Nobody needs a Query but that doesn’t mean you should ignore anything related to coding or scripting… Even if you’re not a developer, you should be able to handle simple use cases with AmpScript. To get you started on this topic, I selected 5 AmpScript functions...
In today’s issue, I’m sharing 5 Productivity Hacks that can save you hours of manual tasks, testing, or just searching for assets. I’ve been working on Salesforce Marketing Cloud for years … and when it comes to fast delivery, you need Tools, Methods, and Discipline. Let’s dive in! #1 Package Manager If you’re working with...
Today’s issue is sponsored by CEZIUM. Cezium is a Salesforce Marketing Cloud ISV Partner that provides apps for SFMC on the Appexchange. So, you’re an expert. Congrats! Problem is… there are tons of experts. Why should I call you? You seem all alike: 20 certifications/accreditations Triple Star Rangers 10 pages resume 200+ SFMC Projects Very...
It’s all about personalization these days. You’ve got to personalize every single content block… or you shall burn in the marketer’s hell! But this urge to personalize comes with some errors. Some obvious. Some avoidable. In this issue, we’ll go through some of the most common mistakes and what you can do to avoid them....
This week, I wanted to share with you what everybody calls experience a few years later but that just started as a mistake. We have a great community here and 5 Salesforce Marketing Champions accepted to share with us the biggest mistake they made when beginning on the platform. Failure is on the path if...
SFMC can be frustrating. Of course, there are things you didn’t learn yet. But you may take every possible Class… Virtual or not… And still miss something. Some answers are hard to find. Some topics are not covered in the vendor documentation. However, a handful of blogs can take you further on the path of...
Let’s make it clear: it’s nearly impossible to stand out as an Salesforce Marketing Cloud expert if you’re using only standard features. How do you stand out? Quality Time-to-Deliver That’s what high daily rates should imply. Great Professional = Skillset + Toolset Every professional comes with his own “weaponry”… However, whereas you will build some...
As a Salesforce Marketing Cloud Professional, you’ll be judged each and every time you’ll have to give an answer about Marketing Cloud related subjects. Your expertise will be put to the test. Maybe you’re proficient with SSJS and prefer to use the SOAP API but… at the end of the day, Salesforce Marketing Cloud mainly...
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