This week’s newsletter is sponsored by Marcloud’s Marketing Cloud Academy. If you’re looking for training on Marketing Cloud Account Engagement (ex-Pardot), Tom Ryan and his team are the best! Today I want to help go beyond your 3 first journeys and give you a framework to “automate” journey creation. For those who are not familiar...
There’s a recurring question during pre-sales concerning Salesforce Marketing Cloud. Is there a “commercial pressure management” feature? The common answer to that question looks like this “you can use Einstein Engagement Frequency to monitor your saturated contacts”. This answer is not accurate. Why? #1 Einstein Engagement Frequency is a mono-channel black box Einstein Engagement Frequency...
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