March 13, 2023
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#029. 3 reasons why Einstein Engagement Frequency is not enough to deal with Marketing Fatigue

There’s a recurring question during pre-sales concerning Salesforce Marketing Cloud. Is there a “commercial pressure management” feature? The common answer to that question looks like this “you can use Einstein Engagement Frequency to monitor your saturated contacts”. This answer is not accurate. Why? #1 Einstein Engagement Frequency is a mono-channel black box Einstein Engagement Frequency...


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