The struggle is real. Believe me. When you’re new to this world you look up to Marketing Champions and MVPs… what you don’t know is that all those expectations are quite hard to bear. And that’s probably their most valuable skill: keeping their impostor syndrome under control. Understand it. Prepare for it. Deal with it....
When it comes to Salesforce Marketing Cloud, there are so many things you could do… you sometimes wander from one role to another without any real career path. You’ll keep on learning new things. Improving. Widening your expertise. But… As Salesforce Marketing components are becoming more mature… As we’ve evolved from an Email Marketing software-as-a-service...
You can mess up a project in the last mile. And you can turn a mess into success during money time! We all know that there is no such thing as overnight success… but perception is the most overlooked component of success. What makes a successful Salesforce Marketing Cloud project? The definition may vary from...
I’ve performed dozens of martech stack audits… the wrong way! I’ve been working for consulting firms for quite some time before launching my own business and used to consider Auditing an account as a project in itself. Not as it should be: a way to prove yourself trustworthy and efficient. Don’t get me wrong: at...
I often talk about the importance of building a Portfolio. How it is critical to be able to showcase your achievements… And interviews are the moment where it matters the most. Over the last decade, I have seen so many skilled consultants fail interviews. The main problem in the Salesforce Marketing Cloud ecosystem is that...
This week, I wanted to share with you what everybody calls experience a few years later but that just started as a mistake. We have a great community here and 5 Salesforce Marketing Champions accepted to share with us the biggest mistake they made when beginning on the platform. Failure is on the path if...
SFMC can be frustrating. Of course, there are things you didn’t learn yet. But you may take every possible Class… Virtual or not… And still miss something. Some answers are hard to find. Some topics are not covered in the vendor documentation. However, a handful of blogs can take you further on the path of...
Let’s make it clear: it’s nearly impossible to stand out as an Salesforce Marketing Cloud expert if you’re using only standard features. How do you stand out? Quality Time-to-Deliver That’s what high daily rates should imply. Great Professional = Skillset + Toolset Every professional comes with his own “weaponry”… However, whereas you will build some...
LinkedIn Profiles are the new Resume. Whatever the job, the recruiter will have a look at your LinkedIn Profile. If you mentioned Salesforce Marketing Cloud, it’s likely that headhunters look at yours every single day. What do they see 99% of the time? The exact same list of certifications. The same list of SFMC Studios....
I’m gonna say it loud and clear: Quick Starts are the worst deal you could ever make on Salesforce Marketing Cloud. Whether you’re a freelancer, part of a consulting firm or on the client side, you may have heard of it. Like a whisper in the wind. 2 words. “Quick” “Start” 2 words that are...
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
