In today’s issue, I’m sharing 5 Productivity Hacks that can save you hours of manual tasks, testing, or just searching for assets. I’ve been working on Salesforce Marketing Cloud for years … and when it comes to fast delivery, you need Tools, Methods, and Discipline. Let’s dive in! #1 Package Manager If you’re working with...
Today’s issue is sponsored by CEZIUM. Cezium is a Salesforce Marketing Cloud ISV Partner that provides apps for SFMC on the Appexchange. So, you’re an expert. Congrats! Problem is… there are tons of experts. Why should I call you? You seem all alike: 20 certifications/accreditations Triple Star Rangers 10 pages resume 200+ SFMC Projects Very...
It’s all about personalization these days. You’ve got to personalize every single content block… or you shall burn in the marketer’s hell! But this urge to personalize comes with some errors. Some obvious. Some avoidable. In this issue, we’ll go through some of the most common mistakes and what you can do to avoid them....
The struggle is real. Believe me. When you’re new to this world you look up to Marketing Champions and MVPs… what you don’t know is that all those expectations are quite hard to bear. And that’s probably their most valuable skill: keeping their impostor syndrome under control. Understand it. Prepare for it. Deal with it....
When it comes to Salesforce Marketing Cloud, there are so many things you could do… you sometimes wander from one role to another without any real career path. You’ll keep on learning new things. Improving. Widening your expertise. But… As Salesforce Marketing components are becoming more mature… As we’ve evolved from an Email Marketing software-as-a-service...
You can mess up a project in the last mile. And you can turn a mess into success during money time! We all know that there is no such thing as overnight success… but perception is the most overlooked component of success. What makes a successful Salesforce Marketing Cloud project? The definition may vary from...
I’ve performed dozens of martech stack audits… the wrong way! I’ve been working for consulting firms for quite some time before launching my own business and used to consider Auditing an account as a project in itself. Not as it should be: a way to prove yourself trustworthy and efficient. Don’t get me wrong: at...
I often talk about the importance of building a Portfolio. How it is critical to be able to showcase your achievements… And interviews are the moment where it matters the most. Over the last decade, I have seen so many skilled consultants fail interviews. The main problem in the Salesforce Marketing Cloud ecosystem is that...
This week, I wanted to share with you what everybody calls experience a few years later but that just started as a mistake. We have a great community here and 5 Salesforce Marketing Champions accepted to share with us the biggest mistake they made when beginning on the platform. Failure is on the path if...
SFMC can be frustrating. Of course, there are things you didn’t learn yet. But you may take every possible Class… Virtual or not… And still miss something. Some answers are hard to find. Some topics are not covered in the vendor documentation. However, a handful of blogs can take you further on the path of...
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