SFMC can be frustrating.
Of course, there are things you didn’t learn yet.
But you may take every possible Class…
Virtual or not…
And still miss something.
Some answers are hard to find.
Some topics are not covered in the vendor documentation.
However, a handful of blogs can take you further on the path of expertise.
Today, I’m sharing with you my top 5 list.
Let’s have a look!
#1: The Ampscript Guide
Whether you like it or not, you’ll have to use Ampscript in your Salesforce Marketing Cloud emails.
You’ll use it to personalize content mainly… but it can be used to delete data, perform math operations, or even encrypt a string. You can find my top 5 of the easiest AmpScript functions every SFMC user should know on the blog.
When it comes to Ampscript, the best source of content is the blog by Adam Spriggs and Eliot Harper.
You’ll find there all the Ampscript functions you’ll need (or not!).
The Salesforce Marketing Cloud automation wizard has his blog.
Greg Gifford shares his thoughts about Automating SFMC… you’ll learn about SSJS functions or Query Activities…
If you’re taking Salesforce Marketing Cloud journey, you’ll eventually end up reading Greg’s content. You can just start now!
#3: Oscar McCall
This one is for Architects!
Do you want to extend your SFMC environment using GCP?
Wondering how you can integrate Slack and SFMC?
You’re at the right place.
Oscar is documenting his journey connecting the clouds and sharing rare knowledge.
#4: SFMC Trailblazers
This one is a video blog.
Experts, MVPs, Golden Hoodie Trailblazers… I strongly recommend following this Youtube channel.
If you’re a beginner, Salesforce Marketing Cloud Foundations Series are a good way to step in.
And even if you’re an experienced SFMC practitioner, you’ll always learn something by watching the Architecture and Implementation Series.
#5: Cameron Robert
Another video blog.
Cameron Robert shares here educational content:
- Intros to Ampscript Functions
- How-to videos
- Training & exercises
You’ll find here short and focused content which makes it more “consumable” here.
That’s all for today!
See you next week!