Hey Smart Marketers! Today I want to talk about the different stages of a Salesforce Marketing Cloud instance. Not every instance is well-built or used. For some, we could barely call that “Marketing Automation” … when other instances seem to be fueled with nitro! However, you can’t just go from crawling to running in a...
Hey Smart Marketers! Salesforce Marketing Cloud is all about orchestrating customer journeys, and Journey Builder is the one place where the magic happens. Of course, every industry has its own customer journeys. The journey map can even change from one brand to another within the same industry. However, there are 6 journeys you can run...
Hey folks! Did you know some duplicates are not real duplicates? Meet John. John is a happy husband and father of three. He likes hiking and beautiful landscapes. A lot of outdoor activities. He prefers Asian food and large bedrooms. John is also a Sales executive that travels a lot for work. He likes to...
Hey Smart Marketers! I told you last week that Nobody needs a Query but that doesn’t mean you should ignore anything related to coding or scripting… Even if you’re not a developer, you should be able to handle simple use cases with AmpScript. To get you started on this topic, I selected 5 AmpScript functions...
Ever been in that situation? There’s a meeting going on about an undefined but “critical” subject. You were not invited. Suddenly you’ve got people calling you from the meeting. “Join us, please! We need you!” You log in (because obviously, you had nothing else on your plate…). The moment your face appears on Teams/Zoom/Gmeet, you...
2023 had a rough start with about 8,000 layoffs announced by Salesforce… While some might be worried… While others think it’s the recession by-product… And while some are hiding a smile… I think there are things to grab here. Lesson 1: The Ohana is bigger than Salesforce Following the announcement, I saw lots of posts...
Happy New Year Smart Marketers! I wish you a year full of joy and opportunities! Today, I want to talk about Journey Builder. The backbone of Salesforce Marketing Cloud. Every Salesforce Marketing Cloud user has seen it. Whenever a demo is performed, it starts and ends in Journey Builder. This is the place where you...
Our era is all about personalization. The real challenge remains to personalize at scale. Especially when you’ve got a dozen data sources and 50 touchpoints on your customer journey map. Salesforce Data Cloud, also known as Salesforce CDP, comes top-of-mind when organizing data is a struggle. So, what should you know about it as an...
Today I want to praise the most valuable asset brought by Salesforce… the Salesforce community. Unlike other Software vendors that relied on Partners to create events and user groups, Salesforce introduced the #Ohana from the beginning. Giving early adopters space to thrive, learn and connect. Today there are thousands of communities. Official and Unofficial. Online...
In today’s issue, I’m sharing 5 Productivity Hacks that can save you hours of manual tasks, testing, or just searching for assets. I’ve been working on Salesforce Marketing Cloud for years … and when it comes to fast delivery, you need Tools, Methods, and Discipline. Let’s dive in! #1 Package Manager If you’re working with...
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