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Stand out in SFMC's jungle of marketers and consultants!

#017. 3 ways to reach out to the Salesforce marketers community

Today I want to praise the most valuable asset brought by Salesforce… the Salesforce community. Unlike other Software vendors that relied on Partners to create events and user groups, Salesforce introduced the #Ohana from the beginning. Giving early adopters space to thrive, learn and connect. Today there are thousands of communities. Official and Unofficial. Online...

#008. 5 Marketing Champions, 5 Mistakes

This week, I wanted to share with you what everybody calls experience a few years later but that just started as a mistake. We have a great community here and 5 Salesforce Marketing Champions accepted to share with us the biggest mistake they made when beginning on the platform. Failure is on the path if...
Stand out in SFMC's jungle

#006. 5 steps to become THE Subject Matter Expert

If you want to be recognized, be hunted or bill high rates, being a Subject Matter Expert on a hot topic might be the ultimate way to achieve your goals. With this in mind, Salesforce Marketing Cloud has a very wide range of topics where one can thrive and build a successful career. Unfortunately, most...
Stand out in SFMC's jungle

#001. Why you shouldn’t start your journey with MKT101

These past years, certifications became more and more important in the Salesforce Ecosystem. It is supposed to prove a certain set of skills, level of expertise in concepts and methods and experience using the product. When you were new to Salesforce Marketing Cloud a few years ago, you would take an EEB101 class, work on...


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