Hey folks! Did you know some duplicates are not real duplicates? Meet John. John is a happy husband and father of three. He likes hiking and beautiful landscapes. A lot of outdoor activities. He prefers Asian food and large bedrooms. John is also a Sales executive that travels a lot for work. He likes to...
It’s all about personalization these days. You’ve got to personalize every single content block… or you shall burn in the marketer’s hell! But this urge to personalize comes with some errors. Some obvious. Some avoidable. In this issue, we’ll go through some of the most common mistakes and what you can do to avoid them....
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