January 31, 2026 - The Smart SFMC Marketer

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January 31, 2026

Stand out in SFMC's jungle of marketers and consultants!

#084. 2026: The Year Salesforce Marketing Faces Its Crossroads

January 31, 2026Innovation, Marketing

Salesforce Marketing Cloud is at a crossroads. The platform that dominated marketing automation for over a decade is facing simultaneous threats from every direction. Agentic marketing promises AI-powered campaign orchestration—but marketers don't know what's under the hood. Composable architectures are replacing the "one platform" vision with best-of-breed stacks. AI is making "build custom" cheaper than...

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