This week’s newsletter is sponsored by Marcloud’s Marketing Cloud Academy. If you’re looking for training on Marketing Cloud Account Engagement (ex-Pardot), Tom Ryan and his team are the best! Today I want to help go beyond your 3 first journeys and give you a framework to “automate” journey creation. For those who are not familiar...
Hey Smart Marketers! Salesforce Marketing Cloud is all about orchestrating customer journeys, and Journey Builder is the one place where the magic happens. Of course, every industry has its own customer journeys. The journey map can even change from one brand to another within the same industry. However, there are 6 journeys you can run...
Happy New Year Smart Marketers! I wish you a year full of joy and opportunities! Today, I want to talk about Journey Builder. The backbone of Salesforce Marketing Cloud. Every Salesforce Marketing Cloud user has seen it. Whenever a demo is performed, it starts and ends in Journey Builder. This is the place where you...
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