#045. 5 Must-Read Salesforce & Marketing Books to Spice Up Your Summer!

Hey Smart Marketers!

Ready for summer?

Wondering what books you could take with you?

Look no further! I’ve compiled a handpicked selection of five captivating books every smart SFMC Marketer should have in his personal library.

So, before you zip up that suitcase, make sure to add these 5 gems to your reading list.

Get ready to unwind, learn, and make the most of your vacation with these must-reads!

#1 Salesforce Marketing Cloud for Dummies – 2017

This one is getting a bit old but if you’re new to the intricate realm of Salesforce Marketing Cloud, “Salesforce Marketing Cloud for Dummies” is the perfect companion to kickstart your journey.

Authored by industry experts Mark Pollard and Chester Bullock, this book takes you by the hand and leads you through Salesforce Marketing Cloud Studios, Builders and Best Practices.

Find it on Amazon.

#2 Automating Salesforce Marketing Cloud – 2022

“Automating Salesforce Marketing Cloud” by Greg Gifford and Jason Hanshaw is the ultimate guide to mastering automation within the SFMC platform.

This book is designed to let you leverage the power of automation, increase your productivity, and deliver exceptional marketing experiences.

From email sends to data automation, script activities to custom integrations, this book covers it all. Learn best practices, explore APIs and webhooks, and seize every opportunity for automation. Unlock SFMC’s potential and revolutionize your marketing with this must-have guide.

Find it on Amazon.

#3 The AmpScript Guide

Unlock the full potential of Salesforce Marketing Cloud’s scripting language with “The AmpScript Guide” by Eliot Harper and Adam Spriggs.

Whether you’re a novice or an experienced developer, this book serves as the ultimate reference manual, providing comprehensive insights into AMPscript and empowering you to create highly personalized, sophisticated content.

No matter your skill level, “The AmpScript Guide” equips you with the knowledge and tools needed for rapid development. With reusable code samples and practical insights, you’ll be able to accelerate your scripting endeavors and achieve remarkable results.

You can subscribe here to the Online Edition, the Print Edition or a Bundle.

#4 Trailblazer – 2019

In “Trailblazer: The Power of Business as the Greatest Platform for Change” Salesforce founder and CEO Marc Benioff shares his inspiring journey and imparts invaluable wisdom to guide you on your own path to success.

This captivating book invites you to become a trailblazer, someone who forges new paths, challenges the status quo, and drives meaningful change.

“Trailblazer” isn’t just a book about business—it’s a call to action. Benioff empowers readers to become changemakers, urging them to champion equality, embrace sustainability, and create a more equitable world. By embracing the principles of the 1-1-1 model—committing 1% of time, 1% of equity, and 1% of product to philanthropy—Benioff illustrates the transformative potential within each of us.

Find it on Amazon.

#5 The AI Marketing Canvas – 2021

Although “The AI Marketing Canvas” by Raj Venkatesan and Jim Lecinski is not directly related to Salesforce, its relevance cannot be ignored.

With AI shaping the future of marketing and Salesforce, this book is a must-read for CMOs and marketing leaders seeking actionable insights to navigate this transformative journey.

This actionable guide offers a five-stage roadmap to successfully integrate artificial intelligence into marketing initiatives, regardless of your organization’s current stage of AI implementation.

Drawing from research and interviews with top marketers, they present a best-practice framework, the “AI Marketing Canvas,” along with tangible examples from leading brands such as Google, Lyft, Ancestry.com, and Coca-Cola.

Find it on Amazon.

Happy reading and enjoy your summer vacation!

See you next week!

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