The Smart SFMC Marketer https://thesmartsfmcmarketer.com/ Wed, 30 Apr 2025 21:13:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.8 https://mlsz1gj69jrv.i.optimole.com/w:32/h:32/q:mauto/f:best/dpr:2/https://thesmartsfmcmarketer.com/wp-content/uploads/2022/08/cropped-TSSFMCM-Favicon.png The Smart SFMC Marketer https://thesmartsfmcmarketer.com/ 32 32 #083. What I Wish I Knew Before Launching SFMC AppExchange Products (And Why It Matters Now) https://thesmartsfmcmarketer.com/building-sfmc-apps Wed, 30 Apr 2025 21:13:51 +0000 https://thesmartsfmcmarketer.com/?p=1106 Is Salesforce Marketing Cloud Engagement dead? In 2025, the future of Salesforce Marketing isn’t where you think it is. With MC on Core rising and ESPs fading, marketers face a choice: bet on Salesforce’s MVP or rethink the stack entirely.

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]]> #082. The End of SFMC Engagement and the Rise of What’s Next https://thesmartsfmcmarketer.com/end-of-sfmc-engagement-whats-next Fri, 31 Jan 2025 10:56:52 +0000 https://thesmartsfmcmarketer.com/?p=1098 Is Salesforce Marketing Cloud Engagement dead? In 2025, the future of Salesforce Marketing isn’t where you think it is. With MC on Core rising and ESPs fading, marketers face a choice: bet on Salesforce’s MVP or rethink the stack entirely.

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]]> #081. How to Make Agentforce Work for Marketing: The Missing Data Problem https://thesmartsfmcmarketer.com/agentforce-missing-data Fri, 29 Nov 2024 07:58:07 +0000 https://thesmartsfmcmarketer.com/?p=1093 Hey Smart Marketers! I missed you! I’ve been thinking a lot the past months about AI and Marketing… or to be more accurate about how marketing was left aside when it comes to AI agents… I’m sorry but Agentforce Campaigns is not a “Marketing Agent”. Because an AI agent is here to transform, automate and […]

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]]> #080. What AgentForce means for Marketers https://thesmartsfmcmarketer.com/agentforce-for-marketers Mon, 30 Sep 2024 12:19:32 +0000 https://thesmartsfmcmarketer.com/?p=1086 Salesforce Agentforce will radically change the way marketing departments work and create. Marketing Automation as we know it is dead.

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]]> #079. Read This Before You Use Agile for Salesforce Data Cloud https://thesmartsfmcmarketer.com/salesforce-data-cloud-agile Fri, 23 Aug 2024 13:07:35 +0000 https://thesmartsfmcmarketer.com/?p=1082 Salesforce Data Cloud requires a integrated vision and strong foundations. Not an incremental approach and 2-weeks sprints.

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]]> #078. Is Salesforce Data Cloud a weapon to fight Marketers Data Ignorance? https://thesmartsfmcmarketer.com/salesforce-data-cloud-vs-data-ignorance Thu, 15 Aug 2024 12:43:46 +0000 https://thesmartsfmcmarketer.com/?p=1078 Why Data Cloud is a game-changer for marketers?

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]]> #077. Why Salesforce Data Cloud’s Pricing Model is Scaring Marketers Away! https://thesmartsfmcmarketer.com/salesforce-data-cloud-pricing-model Thu, 08 Aug 2024 12:00:05 +0000 https://thesmartsfmcmarketer.com/?p=1075 What's wrong with Salesforce Data Cloud Pricing Model, why it scares marketers and how the digital wallet fits in.

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]]> #076. What AI really means for Salesforce Marketers? https://thesmartsfmcmarketer.com/ai-salesforce-marketing Mon, 29 Jul 2024 13:04:48 +0000 https://thesmartsfmcmarketer.com/?p=1065 Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...

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]]> #075. All you need to know about Data Activation Apps for Salesforce Data Cloud https://thesmartsfmcmarketer.com/data-activation-salesforce Fri, 28 Jun 2024 13:42:38 +0000 https://thesmartsfmcmarketer.com/?p=1061 Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...

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]]> #074. Bad Guy AI is a Smokescreen! https://thesmartsfmcmarketer.com/bad-guy-ai-smokescreen Wed, 29 May 2024 13:06:11 +0000 https://thesmartsfmcmarketer.com/?p=1057 Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...

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