Things are moving very fast these days…
If you haven’t heard the news, Salesforce announced Einstein GPT a couple of weeks ago: “The First Generative AI for CRM”.
What does Generative AI mean?
I asked ChatGPT to explain the concept to my mom…
So, what does it mean for Salesforce Marketing Cloud in the near future?
Will Einstein GPT be able to:
- Create Emails by itself,
- Segment audiences,
- Create journeys,
- Send and analyze?
Again, I asked ChatGPT:
We all saw the movie… It’s LYING!!
More seriously, in my opinion, nobody knows. But something seems obvious: our jobs will change forever! And deeply!
Is that a bad thing?
You know innovation will be a key differentiator when you ride a horse like Salesforce. We’ll need to adapt faster… but create faster too!
However, you will need to be well-prepared for this new era.
There are 4 things you need to do:
1- Be a learner:
You need to keep up to date with innovations. In and outside Salesforce. You’ll be able to use proprietary algorithms within Salesforce Marketing Cloud: so now it’ll be a matter of choosing the best to support the brand.
Pay special attention to Soft Skills like Communication and Problem-Solving.
2- Build a personal brand:
I keep on telling you but, if you’re competing against robots, you’d better not look alike!
3- Build a strong network:
Relationships are a human “feature”. Build connections. Nurture them. Give when you can.
Your network is your strongest asset when it comes to finding a job, finding business partners, and launching a product.
4- Create passive income streams:
The way I see it, Einstein GPT will allow us to create new use cases on the go. Things we would have spent weeks creating.
That will create more and more niches of expertise. Special knowledge. These are things you’ll be able to use to create passive income streams:
- Online Courses.
- Digital Assets.
It’s a very exciting and frightening era. All at once!
See you next week!