marketing cloud Archives - The Smart SFMC Marketer https://thesmartsfmcmarketer.com/tag/marketing-cloud Sat, 31 Jan 2026 22:29:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.9 https://mlsz1gj69jrv.i.optimole.com/w:32/h:32/q:mauto/f:best/dpr:2/https://thesmartsfmcmarketer.com/wp-content/uploads/2022/08/cropped-TSSFMCM-Favicon.png marketing cloud Archives - The Smart SFMC Marketer https://thesmartsfmcmarketer.com/tag/marketing-cloud 32 32 #084. 2026: The Year Salesforce Marketing Faces Its Crossroads https://thesmartsfmcmarketer.com/084-agentforcemarketing-crossroads Sat, 31 Jan 2026 22:29:21 +0000 https://thesmartsfmcmarketer.com/?p=1109 Salesforce Marketing Cloud is at a crossroads. The platform that dominated marketing automation for over a decade is facing simultaneous threats from every direction. Agentic marketing promises AI-powered campaign orchestration—but marketers don't know what's under the hood. Composable architectures are replacing the "one platform" vision with best-of-breed stacks. AI is making "build custom" cheaper than "buy Salesforce" for SMBs. And the community—the consultants, ISVs, and practitioners who've built careers on this platform—is fracturing. Some are doubling down. Some are leaving. Some are stuck, unsure whether to retrain or jump ship. 2026 will determine whether Salesforce can navigate this transition without breaking the trust of the people who make the platform work. The technology might be ready. But is the trust?

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]]> #083. What I Wish I Knew Before Launching SFMC AppExchange Products (And Why It Matters Now) https://thesmartsfmcmarketer.com/building-sfmc-apps Wed, 30 Apr 2025 21:13:51 +0000 https://thesmartsfmcmarketer.com/?p=1106 Is Salesforce Marketing Cloud Engagement dead? In 2025, the future of Salesforce Marketing isn’t where you think it is. With MC on Core rising and ESPs fading, marketers face a choice: bet on Salesforce’s MVP or rethink the stack entirely.

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]]> #082. The End of SFMC Engagement and the Rise of What’s Next https://thesmartsfmcmarketer.com/end-of-sfmc-engagement-whats-next Fri, 31 Jan 2025 10:56:52 +0000 https://thesmartsfmcmarketer.com/?p=1098 Is Salesforce Marketing Cloud Engagement dead? In 2025, the future of Salesforce Marketing isn’t where you think it is. With MC on Core rising and ESPs fading, marketers face a choice: bet on Salesforce’s MVP or rethink the stack entirely.

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]]> #073. Please Teach Humans, not AI! https://thesmartsfmcmarketer.com/training-humans-vs-ai Mon, 29 Apr 2024 12:33:39 +0000 https://thesmartsfmcmarketer.com/?p=1053 System Integrators are tempted to overuse AI but that leaves beginners on the side of the learning path. Take care of juniors!

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]]> #072. What is Salesforce Marketing Cloud Engagement on Hyperforce? and why you should care… https://thesmartsfmcmarketer.com/what-is-salesforce-marketing-cloud-engagement-on-hyperforce Wed, 27 Mar 2024 14:07:20 +0000 https://thesmartsfmcmarketer.com/?p=1046 SFMC Engagement on Hyperforce is roadmapped for 2026 in Europe and the US... what should you know?

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]]> #071. How to Build a Business Case for a CDP… with 10k Profiles for Free https://thesmartsfmcmarketer.com/free-data-cloud-sfmc Thu, 29 Feb 2024 10:54:53 +0000 https://thesmartsfmcmarketer.com/?p=1042 Salesforce announced Free Data Cloud for SFMC Customers... here's how you can get the most of it!

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]]> #056. 5 Must-Take Trails on Trailhead to Get Started with Data Cloud and AI https://thesmartsfmcmarketer.com/5-trails-trailhead-salesforce-data-cloud-ai Mon, 18 Sep 2023 10:09:20 +0000 https://thesmartsfmcmarketer.com/?p=987 Discover how AI is reshaping Salesforce Marketing Cloud expertise, shifting the focus from routine tasks to crafting personalized customer journeys. Explore the future of marketing operations in an AI-enhanced world.

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]]> #055. Redefining Salesforce Marketing Cloud Expertise in an AI World https://thesmartsfmcmarketer.com/sfmc-ai-worl Mon, 11 Sep 2023 13:58:40 +0000 https://thesmartsfmcmarketer.com/?p=984 Discover how AI is reshaping Salesforce Marketing Cloud expertise, shifting the focus from routine tasks to crafting personalized customer journeys. Explore the future of marketing operations in an AI-enhanced world.

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]]> #054. 10 questions you should ask an SFMC Recruiter https://thesmartsfmcmarketer.com/questions-to-ask-sfmc-recruiter Mon, 04 Sep 2023 12:45:28 +0000 https://thesmartsfmcmarketer.com/?p=973 Make the most of your first 4 weeks in a new SFMC role.

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]]> #053. Getting Your Salesforce Marketing Cloud Ready for the Holiday Season https://thesmartsfmcmarketer.com/getting-salesforce-marketing-cloud-ready-holiday-season Mon, 28 Aug 2023 13:10:52 +0000 https://thesmartsfmcmarketer.com/?p=944 Make the most of your first 4 weeks in a new SFMC role.

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