Innovation Archives - The Smart SFMC Marketer https://thesmartsfmcmarketer.com/category/innovation Sat, 31 Jan 2026 22:29:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.9 https://mlsz1gj69jrv.i.optimole.com/w:32/h:32/q:mauto/f:best/dpr:2/https://thesmartsfmcmarketer.com/wp-content/uploads/2022/08/cropped-TSSFMCM-Favicon.png Innovation Archives - The Smart SFMC Marketer https://thesmartsfmcmarketer.com/category/innovation 32 32 #084. 2026: The Year Salesforce Marketing Faces Its Crossroads https://thesmartsfmcmarketer.com/084-agentforcemarketing-crossroads Sat, 31 Jan 2026 22:29:21 +0000 https://thesmartsfmcmarketer.com/?p=1109 Salesforce Marketing Cloud is at a crossroads. The platform that dominated marketing automation for over a decade is facing simultaneous threats from every direction. Agentic marketing promises AI-powered campaign orchestration—but marketers don't know what's under the hood. Composable architectures are replacing the "one platform" vision with best-of-breed stacks. AI is making "build custom" cheaper than "buy Salesforce" for SMBs. And the community—the consultants, ISVs, and practitioners who've built careers on this platform—is fracturing. Some are doubling down. Some are leaving. Some are stuck, unsure whether to retrain or jump ship. 2026 will determine whether Salesforce can navigate this transition without breaking the trust of the people who make the platform work. The technology might be ready. But is the trust?

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]]> #083. What I Wish I Knew Before Launching SFMC AppExchange Products (And Why It Matters Now) https://thesmartsfmcmarketer.com/building-sfmc-apps Wed, 30 Apr 2025 21:13:51 +0000 https://thesmartsfmcmarketer.com/?p=1106 Is Salesforce Marketing Cloud Engagement dead? In 2025, the future of Salesforce Marketing isn’t where you think it is. With MC on Core rising and ESPs fading, marketers face a choice: bet on Salesforce’s MVP or rethink the stack entirely.

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]]> #082. The End of SFMC Engagement and the Rise of What’s Next https://thesmartsfmcmarketer.com/end-of-sfmc-engagement-whats-next Fri, 31 Jan 2025 10:56:52 +0000 https://thesmartsfmcmarketer.com/?p=1098 Is Salesforce Marketing Cloud Engagement dead? In 2025, the future of Salesforce Marketing isn’t where you think it is. With MC on Core rising and ESPs fading, marketers face a choice: bet on Salesforce’s MVP or rethink the stack entirely.

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]]> #081. How to Make Agentforce Work for Marketing: The Missing Data Problem https://thesmartsfmcmarketer.com/agentforce-missing-data Fri, 29 Nov 2024 07:58:07 +0000 https://thesmartsfmcmarketer.com/?p=1093 Hey Smart Marketers! I missed you! I’ve been thinking a lot the past months about AI and Marketing… or to be more accurate about how marketing was left aside when it comes to AI agents… I’m sorry but Agentforce Campaigns is not a “Marketing Agent”. Because an AI agent is here to transform, automate and […]

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]]> #080. What AgentForce means for Marketers https://thesmartsfmcmarketer.com/agentforce-for-marketers Mon, 30 Sep 2024 12:19:32 +0000 https://thesmartsfmcmarketer.com/?p=1086 Salesforce Agentforce will radically change the way marketing departments work and create. Marketing Automation as we know it is dead.

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]]> #076. What AI really means for Salesforce Marketers? https://thesmartsfmcmarketer.com/ai-salesforce-marketing Mon, 29 Jul 2024 13:04:48 +0000 https://thesmartsfmcmarketer.com/?p=1065 Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...

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]]> #075. All you need to know about Data Activation Apps for Salesforce Data Cloud https://thesmartsfmcmarketer.com/data-activation-salesforce Fri, 28 Jun 2024 13:42:38 +0000 https://thesmartsfmcmarketer.com/?p=1061 Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...

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]]> #074. Bad Guy AI is a Smokescreen! https://thesmartsfmcmarketer.com/bad-guy-ai-smokescreen Wed, 29 May 2024 13:06:11 +0000 https://thesmartsfmcmarketer.com/?p=1057 Salesforce's 'Bad Guy AI' campaign might be a diversion from their slow progress in AI innovation. Explore the real story behind their trust narrative...

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]]> #073. Please Teach Humans, not AI! https://thesmartsfmcmarketer.com/training-humans-vs-ai Mon, 29 Apr 2024 12:33:39 +0000 https://thesmartsfmcmarketer.com/?p=1053 System Integrators are tempted to overuse AI but that leaves beginners on the side of the learning path. Take care of juniors!

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]]> #072. What is Salesforce Marketing Cloud Engagement on Hyperforce? and why you should care… https://thesmartsfmcmarketer.com/what-is-salesforce-marketing-cloud-engagement-on-hyperforce Wed, 27 Mar 2024 14:07:20 +0000 https://thesmartsfmcmarketer.com/?p=1046 SFMC Engagement on Hyperforce is roadmapped for 2026 in Europe and the US... what should you know?

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